In 1999, The World Trade Organization convened at the Washington State Convention and Trade Center in Seattle, Washington to introduce and launch a new millennial round of trade negotiations. It is estimated that more than 40,000 people gathered to protest the controversial labor standards, fair trade standards, and environmental protection, under The WTO’s negotiations. The protest was also to speak out against the overall negative effects globalization has on poor nations. Some of the organizations that were targeted include but are not limited to, Banana Republic, Old Navy, McDonald’s, Starbucks, and Warner Bros.
Prior to the “Battle in Seattle,” media coverage was mixed. Some international coverage sided with the growing conscription against globalization. A London newspaper accused the WTO of being, “More concerned with increasing private profit than with all other considerations, including the well-being and quality of life of the mass of the world's people,"
